ABSTRACT
Previous research has found that social media may be a particularly influential means of circulating ideologies about climate justice. In this article, we analyze social media discourses of universal human responsibility for pollution and ecosystem destruction during the COVID-19 pandemic, epitomized by the viral hashtag #WeAreTheVirus. We then examine three types of counterdiscourses that oppose misinformation and false universalization of human responsibility. These counterdiscourses include: (1) metadiscourses of ecofascism and racial injustice, (2) counterslogans that ascribe responsibility to systemic injustice rather than individual humans (e.g. "Capitalism is the virus,” "The system is the virus”), and (3) memes that parody the #WeAreTheVirus discourses (as in the sarcastic phrase "Nature is healing, we are the virus”). We demonstrate that the former two nonparodic counterdiscourses emerged in part in the comments of #WeAreTheVirus Tweets, while the parodic memes emerged in separate Tweets, which were a site of shared humor rather than controversy. We further demonstrate that, while both #WeAreTheVirus discourses and counterdiscourses have occurred relatively rarely since their period of virality and have broadened to a range of domains outside of human-environment interaction, counterdiscourses have nevertheless had a wide-ranging impact, increasing metadiscourses of ecofascism and permeating material landscapes through graffiti and signage.